Pain is the reason why they are recruiting the position (look in job summary)
Risks are the abilities and experiences they are not willing to do without in filling the position (look at responsibilities)
By the time you see a job advertisement that is “old” pain (they have been talking filling this position for months)
It is presumptuous for you to assume you know where an agency is going to advertise their job openings
You need to go find the job openings
Any and all job advertisements should be viewed as a window on the “pain” of what’s not working in an organization
Profile of Skills & Experiences:
Before you approach any employer, you need to know and understand your profile of skills and experiences
Targeting employers who can make immediate use of your current profile of demonstrated skills and experiences will yield the most successful interview opportunities
Your resume has only one job – that is, to get you an interview
Your resume is your calling card for communicating your profile of skills and experiences to an employer.
If you do not receive any requests to interview, your resume in not working for you.
Remember, you are writing and sending your resume to someone who knows nothing of you or what you have done. All they will know is what they read
Be sure to quantify and offer examples of the depth and breadth of your skills and experiences
Your skills and experiences should obviously show how well you fit the position and the organization
Hiring managers are usually very busy and doing two jobs simultaneously; the job they were hired to do and trying to hire for the position that is open, they are not going to give a lot of their time to the hiring and interviewing task. Make the reading of your resume an easy and immediately understandable task for them.
Employer’s will spend only 5 to 10 seconds looking over your resume
Readers of your resume are reading your resume for exclusion not inclusion (remember, they are trying to take away their immediate pain and eliminate their risk)
A short and succinct one-page letter which highlights and narrates one or two points in your resume is sufficient. Three paragraphs will suffice.
The first paragraph should state your interests and purposes for writing and how you learned of the position.
The second paragraph should be a narrative of how your skills and experiences directly address the employersPain in this position and how you are no Risk to the employer in this position by your demonstrated abilities and experiences as you have outlined in your resume.
The third paragraph should state that you will call the individual at a particular time and date in order to follow-up on the status of your resume.
Networking is getting other people to market you skills and experiences for you. They are worth their weight in gold!
Join Professional Associations and attend professional conferences - find like minded and skilled people as yourself. Employers will also be advertising to these like minded groups and associations.
Internships, Field Work & Teaching Assistantships
Be Strategic and purposefully in building and adding to your skills and experience portfolio
NGO Job Boards where you can find PAIN & RISK that resonates with your skills and experiences:
These web sites serve only as partial listings of those available on the topic of Advertising. Keep in mind that some sites will serve multiple functions so be sure to search for the information you need.
Transitioning is always a challenge for the applicant. Do not deny the skills and abilities you have developed and are already part of your skill and experience portfolio. It is vital for you to recognize what skills and experiences you already have and how they address the pain and risk of the employers you are targeting. You want to identify and leverage those skills and abilities that are valuable in addressing the "pain" and "risk" of the industry/sector you are targeting.
Skills & Abilities defined:
Skills involve the measurable manipulation of data, things, or people that one has gained as a result of practice or training
Ability is the natural or acquired power to perform a mental or physical activity.
The main difference is that abilities suggest a capacity to perform, whereas skills result from the actual performance.
For the most part and for the purpose of rèsumè writing determining or recognizing the difference between skills and abilities is not always vital.
Do you need a Master’s Degree?
My experience is generally a Master's Degree is very helpful after the person has been hired - for retention, promotion and internal transfer. Initial employment is all about having the necessary skills and experiences relevant to the immediate needs of the position. Relevant skills and experiences can be gained through work experience and or academic training. A strong combination of work experience and advanced academic training positions a candidate well for immediate employment and future advancement.